Among the first measures of Portugal's new prime minister, Luís Montenegro, is a rollback of the government's supposedly "woke" logo redesign. There was nothing particularly 'woke' about it, even though it was intended to be "inclusive, plural, and secular," which led to a highly simplistic logo. Eduardo Aires, the designer behind the redesigned logo, thinks the backlash is more about politics becoming polarized, as the logo was used as a "projectile weapon" before last month's general election.
Monday, April 22, 2024